Roger Shelton

Strategy Director

Deciding the order in which we were going to talk about ourselves was easy.

We believe great work can only ever come from a great strategy. We also believe you really should avoid anyone who tells you otherwise. So, as you can see, we’re once again putting strategy first.

With over twenty years’ experience of helping clients meet all kinds of marketing objectives, if there’s a smarter way to make a difference, Roger will find it.


Declan McGuill 

Creative Director

In an industry where the phrases ‘style over substance’ and ‘The Emperor’s New Clothes’ all too often come readily to mind, Declan is something of a rarity – a genuinely creative thinker who applies his talents to solving clients’ real business problems.

With recognition that includes Gold awards at both the Roses and Campaign Fresh, Declan’s work includes multi-million pound campaigns for a diverse range of household-name clients, including Morrissons, DFS and ghd.