Last week Lokomotive visited the world’s premier trade fair for the metal-working sector, EMO Hannover, where client WNT were exhibiting.
With its head office located in Kempten, Germany and 11 subsidiary companies active in 17 countries worldwide, WNT is an international enterprise supplying metal-cutting tools to the machining industry.
Lokomotive has been contracted to produce advertising campaigns and other creative services for the company worldwide and this represents another exciting addition to our fast-expanding client portfolio.
We have been busy over the last couple of weeks on a campaign to promote the Shishaah! ‘vaping’ brand. 100% nicotine-free and made with real fruit juice, expect to see someone ‘letting off steam’ with one of these at a bar or club near you soon.
Here at Lokomotive we are big fans of marketing strategists Al Ries and Jack Trout the founders and pioneers of ‘brand positioning theory’. And although these guys seem to have been around for ever in our humble opinion that makes their views no less relevant today. As an example take a look at this recent post from Al with an interesting take on the concept of ‘brand differentiation’ http://adage.com/article/al-ries/differentiation/239693/
Seems like it’s not just us at Lokomotive HQ calling for simplicity in an over-communicated world http://tinyurl.com/czqnqfn
Its always interesting to see what makes a good advertising agency from a client’s point of view. This blog post touches on some interesting issues bit.ly/104RaDd
The new Lokomotive web site is finally live! Before we put our new site together, we looked at a lot of other agency sites. It was interesting that these generally fell into one of two categories:
- Competently designed and put together but a tad conservative and dull.
- Trying to be different, but a bit jumbled with cluttered content that made it difficult to access information and find out what was going on.
Very few sites managed to find a happy balance but we feel ours has. Incidentally, if you’re wondering about the background images, these were all shot at our offices which are based in a converted 19th century engineering works – hence the notably ‘industrial’ feel.