Al’s still got it

Here at Lokomotive we are big fans of marketing strategists Al Ries and Jack Trout the founders and pioneers of ‘brand positioning theory’. And although these guys seem to have been around for ever in our humble opinion that makes their views no less relevant today. As an example take a look at this recent post from Al with an interesting take on the concept of ‘brand differentiation’ http://adage.com/article/al-ries/differentiation/239693/